Wedding Dresses in Greater London

Choice is the great advantage of shopping for a wedding dress in London, and it can also be the challenge. With boutiques and studios spread across the city, it helps to narrow down a style and a shortlist before you book anything, rather than trying to see everyone.

Appointments are essential at most shops, and weekend slots can be booked up weeks in advance. Plan your route so you are not crossing the city between appointments at rush hour, and allow time to sit and think between visits. Many brides find two or three appointments in a day is plenty.

Matching the dress to a London wedding

• Register office ceremonies and restaurant receptions often suit shorter dresses, jumpsuits or sleek separates.
• Grand hotels and historic halls can carry a long train and dramatic veil.
• Industrial and gallery spaces pair well with minimal, modern designs.

Think too about how you will get around on the day. If you are travelling between a ceremony and reception, a dress that is easy to sit and move in is a practical choice.

Ordering and fittings

Made-to-order dresses can take several months, so begin early. Alterations are usually spread across a few fittings close to the date. Check whether the shop handles alterations in-house or refers you elsewhere, and what is included.