How can we save money?

Look at sample sales and pre-loved bridal shops. Ask what alterations are included before you buy. Order early – rush fees can add a lot.

How much does a wedding dress cost?

Q: What affects the price?

Designer and fabric. Made-to-measure versus off-the-peg. Alterations – often several hundred pounds on top. Veil, shoes and accessories.

£1,532

The average UK couple spends £1,532 on the wedding dress, according to the Bridebook UK Wedding Report 2026 (7,000 newly married and planning couples).

That's about 7.4% of the average UK wedding budget of £20,604.

What affects the price?

Designer and fabric
Made-to-measure versus off-the-peg
Alterations – often several hundred pounds on top
Veil, shoes and accessories

Ways to save

Look at sample sales and pre-loved bridal shops
Ask what alterations are included before you buy
Order early – rush fees can add a lot

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Source: Bridebook UK Wedding Report 2026 – average spend reported by 7,000 newly married and planning couples. Prices from suppliers on Wedding UK are their own starting prices and may change; always ask for a quote.